IFAJ press card provides value

Respondents to the IFAJ survey ranked the organizations press card as one of the most beneficial aspects of their membership.  Agricultural institutes, governments, ministries, exhibitions, fairs and events all over the world, recognize this international press card.  The IFAJ Press Card is only available for members of organizations/guilds, which have joined the IFAJ.

To order your IFAJ press cards visit http://www.ifaj.org/services/ifaj-press-card.html for more information.

Catching up with Congress 2010

Memories from the 2010 IFAJ Congress in Belgium are rendered poignant by the very sad and unexpected death of a Congress organizer, Lut de Bruyne.  The late IFAJ executive member, Don Gomery, was remembered by the Guild of Agricultural Journalists in a British memorial service on July 7 in London.  There are reminders of both our late colleagues, and of all that occurred during the Congress.

Find photos and reports from the Congress on the following websites: http://livereports.ifaj2010.org
http://www.ageditors.com/members/ byline/Jun10/ByLine.html


Survey reveals member interests

What do you want from the IFAJ website? This question was posed by Federation President Mike Wilson to journalists in IFAJ member organizations throughout the world.  Some answers have come already from Finland, where a survey of agricultural communicators indicated that the website is the most important feature of IFAJ for 65% of them.  For 62%, the Congress and the IFAJ press card are the most important benefits.  The IFAJ newsletter also holds value, rated number one by 33% of respondents.

Get ready for IFAJ Congress 2011

Plans are underway for the 2011 IFAJ Congress.  Canada will host the event, set for September 14-18, 2011. Look forward to learning more about this countries contribution to agricultural and environmental programs, which are helping farmers globally.

In 2011, experience agriculture in the Great Lakes region, learn how immigrant farmers found prosperity in Canada, see research-driven innovations and cutting-edge agricultural practices and theories in action and enhance your journalism and communication skills and get access to opinion leaders and decision makers at professional development sessions.
For more information about the 2011 Congress visit http://www.ifaj2011.com.

IFAJ history now available online

The history of our organization is now on our website, in English and Spanish.  A German version being prepared and due shortly. Our thanks go to our historian, Paul Queck of the US, for putting together this comprehensive 21-page document.
Locate the history here.

To be captioned by Picture Desk

Pathways For Growth report provides global agricultural news journalists can use

The Pathways for Growth report was prepared for Bord Bia by Professor David Bell and Mary Shelman of the Harvard Business School.  The report concludes that Ireland has an enviable agricultural situation.  Issues covered include the Chinese moving into the New Zealand dairy industry; the lack of a long term agri-strategy in the Netherlands; the Friona feedlot story in the US; Ponsse in Finland; and Nestlé in Switzerland.  Several features have been incorporated into a strategy up to 2020 for the Irish food and farming industry, prepared by industry leaders and released on July 19.
The report can be accessed here.

Issue August September 2010

Catching up with IFAJ

Welcome to this issue of IFAJ newsletter that reports recent activities and approaching opportunities in the organization.  Use this August-September newsletter to catch up with fellow members and learn about opportunities offered by the readers of fellow guilds. Our goal is to publish a new issue each month to provide members with impactful information allowing for better access to contacts and sources to enrich professional experiences.

Exciting changes on horizon for IFAJ

Technology is allowing the IFAJ to continue working, despite the long time gap between our annual Congress (April 2010 in Belgium and September 2011 in Canada.)
The IFAJ executive committee has been meeting on email and skype to discuss several new and exciting projects. Many of these will be fully announced in the coming weeks, but I wanted to give you a brief update here in the newsletter first.
Beginning in 2011, long-time sponsor Alltech has agreed to expand its sponsorship to provide resources for a two-day professional development workshop to take place before the 2011 Congress. This means we will be sending young journalists to the next congress AND providing them with an excellent training experience, including feedback from mentors and educators in the field of agricultural communications.
We are also excited about a new program called the Master Class. This is a partnership between IFAJ, Pioneer Hi-Breed International, and AgriTerra, a non-governmental agri-development agency that supports farming in developing nations. The Master Class will provide funding for travel and a professional development workshop for ten journalists from China, Africa, Latin America and Eastern Europe. The workshop will take place prior to the Canadian congress in 2011.
With these new programs, IFAJ is saying it is serious about reaching out to journalists in developing countries. It is also saying we take our mission of professional development seriously by holding two PD workshops prior to the next Congress.
We have also established an ad hoc committee, lead by vice president Markus Rediger, to examine IFAJ's future relationship with journalists in non free or developing countries. The report from this committee will be discussed at the IFAJ business meeting in Green Week, January 2011.
IFAJ is also working with Italy and Serbia in setting up press tours for 2011. While Italy is not ready to make a commitment yet, Serbia has set a date for its Balkan Tour, May 18-23, 2011. See related story in this issue for more information.
I also wanted to let you know that the IFAJ website will soon be upgraded to allow photo and video uploads, as well as email alerts on important news for IFAJ members. We will also put a "photo of the day" window on the website, and will use past photo contest winners (at first) for this feature.
Another change that has taken place for IFAJ is that we have improved the method by which we choose Congress host countries. Thanks to input from the executive committee and the Host Country Liaison committee, we now a better guideline form that will standardize the process of identifying future hosts for IFAJ congress. To see the form, go to www.ifaj.org, click on events and download the form.

If you have news for our newsletter, contact editor Karlie Elliott Bowman at kelliott3(at)gmail.com. And if you have comments for me please contact me at mwilson(at)farmprogress.com. I look forward to hearing from you.

Meet your new editor

Communicating often and communicating well, that’s the foundation for Karlie Elliott Bowman, recently appointed newsletter editor of IFAJ.  Elliott Bowman is a 2009 graduate of the Agricultural Communications program at the University of Illinois in the United States.  Currently she is working on a masters degree in advertising.  Long interested in international agricultural communications, she participated in the International Business Immersion Program that allowed her to study in Europe.  She also traveled to Brazil on an Agricultural Study Tour and is a staff associate in the internationally-oriented Agricultural Communications Documentation Center.    
She served as an agricultural intern in the U.S. Department of Agriculture working with both the Secretary and Deputy Secretary of Agriculture.  She worked at Caterpillar Inc. as an intern focused on global marketing and product support. 
She is a member of the American Agricultural Editors’ Association (AAEA).
Elliott Bowman grew up on her family’s farm and she is married to Andrew Bowman, who also farms.  She looks forward to providing valuable information to IFAJ members and serving their professional needs through her new role with the organization.  Please send story ideas, content, photos or notes to her via email at kelliott3(at)gmail.com.

IFAJ master class joins Congress activities

Agricultural journalists from developing countries were among the new faces at this year's IFAJ Congress.  Their attendance at an IFAJ master class before the main Congress was made possible by cooperation between the Congress organizers and three development aid organizations:
Agriterra of the Netherlands, Afdi of france, and Trias of Belgium.  The development aid organizations are linked to European farmer organizations, and are members of the AgriCord alliance.  An EU program also supported the journalists’ attendance.  Attendees had a busy session (see http://www.ifaj2010.org/en/node/92), but were able to relax later, as they enjoyed the main Congress and post congress activities.
The participants came from Congo, Guinea, Burkina Faso, Brazil, Uruguay, and Argentina. Unfortunately those selected from Ghana and Madagascar were unable to attend in Belgium.
The master class is likely to be repeated in the Congress in Canada.  IFAJ President Mike Wilson said, "The IFAJ presidium is working to establish sponsors for the program to bring future master classes to the Congress."

Inaugural broadcast awards

Journalists in 18 countries made the IFAJ broadcast award a success in its inaugural year, by submitting 20 entries. With the positive response, the program will become a full-fledged addition to the print, photo and young leader contests organized annually by IFAJ, with the help of sponsors.
Efforts are under way to identify a sponsor for the broadcast award program, which was coordinated this year by Liz Harfull of Australia.  Unfortunately, Harfull was marooned in Singapore and unable to make it to the award presentations during the IFAJ Congress in Belgium.  Harfull would have received the overall broadcast award on behalf of her compatriot, Kerry Staight.  However, due to the travel issues, Matthew Cawood stepped in to represent Australia.  It is hoped that Carwood was able to handle and afford his overweight luggage for the journey home as he transported prizes for four Australian winners.

Serbia's Agropress offering tour

Did you know that every fourth kilo of raspberries in the world comes from Serbia?  According to Goran Djakovic, president of the board of directors for Serbia's Agropress, this is one of many facts you can learn on a tour to their country in 2011.
Agropress, the Serbian Association of Agricultural Journalists, is organizing an interesting and affordable tour of their Balkan homeland May 18-23, 2011.  The tour will include an International Agricultural Fair in Novi Sad and visits to Serbia farms.
Tour organizers aim to inform participants about the agricultural aspects of the country, including rural tourism, tradition and culture. Communication during the tour will be English, with assistance in Spanish, German and Japanese. The tour will cost participants only 200 Euro, plus of course their travel expenses to and from Serbia, and other personal expenses.
Agropress requests that anyone interested visit their website, at www.agropress.org.rs/workshop-serbia-2011.html
which includes the application form. Applications are due before March 1, 2011.