Moving
into paperless communications
E-News newsletter - first published
December, 2005 - Background: The electronic
newsletter has been developed by IFAJ News Editor
Liz Kellaway (Australia) and the IFAJ Communications
Committee, to help improve communication with,
and services for, our members around the globe.
A special edition has been prepared to generate
feedback from IFAJ executive members and the
national guilds that are members of the IFAJ.
The IFAJ will review this feedback at its next
executive meeting in Berlin in January 2006
before deciding whether or not to go ahead with
the concept. The E-News will be distributed
every two months, together with one edition
of the traditional IFAJ News per year.
Positive feedback from members in general:
"…prefer the email version but would
make the text font size of body text bigger."
"…Really like this format –
much more likely to read an ezine than a print
format! "Would like the font to be more
modern as I HATE Times New Roman – but
that’s just me!"
"…As excellent as the pdf format
of IFAJ news is, I can fully understand the
reasoning to publish in e-format. However all
the links which are normally in blue in the
e-format must be able to be opened. The version
I received created some problems in that regard.".
"…The e version gives scope for many
more stories from around the world and could
also be used for links with individual national
organisations and their members in a way that
was only available through the main IFAJ website."
"…I was delighted with the electronic
version of IFAJ News. For me, it's the future."
Note: We will still need printed copies of
the newsletter for those who cannot access this
technology.
Monthly e-mail briefing -Briefing
started in 2005 from Communications chairman,
to keep executive updated on IFAJ issues. Positive
feedback. We will continue the practice
New initiative: Making the website
more useful and generating more activity
Weekly website features - In an effort
to generate more interest in the website, we
will provide weekly human interest or issue-oriented
features on IFAJ members or issues. This would
be broad-based in nature, ranging from interesting
profiles of members to controversial media issues
in specific regions of the world. It would also
perhaps build activity on the new Member Forums.
Stories would be short and would be generated
by the Communications committee and the executive
in general.
Member forums: We will ask the executives
to promote this service to their members and
evaluate how often it is being used, in one
year.
Website teasers: In the newsletter,
email briefings and other communication with
members (from executives to members) we will
provide teasers - short highlights with instructions,
"further information is available on the
IFAJ website."
The committee will explore possibility of sending
automated email when website is updated - We
will look into using this technology to alert
folks of website updates, along with the Listserv.
"Hot topic" resources on the
website: We will ask each executive to
provide a name and contact information on important
media topics such as WTO and avian bird flu.
This will be collected in a list on the website
and promoted as a member benefit.
National contact list
We will work with the webmaster to make a printer-friendly
version so that the national contact list can
be downloaded as a PDF and tucked away in a
file or coat pocket.
Freelance directory and member sign-up -We
will place on the website a freelance directory
- worldwide publications which accept freelance.
Plus, we will provide an electronic sign-on
form for IFAJ member freelance writers and photographers
so that they can be listed with their contact
information, as available for paid assignments.
This is a key member benefit and eventually
should be put behind a password.
Language -We will seek out volunteer translators
and determine potential cost for adding German
and Spanish to the website.
Website redesign
As information needs change we will look into
potential cost of redesigning the website to
better serve our members.
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