IFAJ Star Prize Winner for Broadcast Digital

Alexa Cook of New Zealand Wins International Prize for Digital Reporting

WAGENINGEN, The Netherlands (July 11, 2018)—Alexa Cook of Radio New Zealand was recognized by the International Federation of Agricultural Journalists (IFAJ) with its Star Prize for Broadcast: Digital award, the organization’s honor for the best multimedia reportage in its worldwide competition. The award, for her online piece called “Mustering Courage,” was announced at IFAJ’s World Congress in Wageningen, The Netherlands, on July 11.

Judges noted that Cook demonstrated strong skills across a number of traditional areas of media as well as an understanding of how to use each to best effect. The judging panel included esteemed broadcasters Ian Petrie of Canada, Ken Rundle of the United Kingdom and Neil Inall of Australia.

The judges also pointed out another remarkable achievement by Cook. She took top-three honors in IFAJ’s Star Prize competition for each of the program’s three categories—Digital, Audio and Video.

Leigh Radford, who headed the Australian Broadcasting Corporation’s rural coverage and organized the award program, said, “the strength of Alexa’s work across all mediums sets a fine example to all journalists working in the area of broadcast, where multi-skilling across all mediums is increasingly the direction industry and audience are expecting.”

Thomas Hubert of Irish Farmers Journal received a Runner-Up award in the Digital category for his “Building a Dairy Industry from the Ground Up in Kenya” coverage on his publication’s web page.

Sue Miller, from the New Zealand Guild of Agricultural Journalists & Communicators, receives the Star Prize for Broadcast - Digital Media on behalf of winner Alexa Cook. Presenting the award are (l. to r.) , Madelon Kaspers from Rabobank and Owen Roberts, IFAJ President.