DLG welcomes IFAJ in Turkey

Supported by DLG Fuarcilik – the Turkish subsidiary of German fair organiser DLG, responsible for the hugely popular Agritechnica and Eurotier shows – the visit took in the Tarla Gunleri field days, a biennial event that attracts around 45,000 visitors, followed by a tour of the assembly line and factory at Hattat Tractor, the number two brand in the Turkish tractor market.


“Turkey is the world’s seventh-biggest agricultural producer,” says IFAJ Treasurer Adrian Bell, who represented the Presidium during the trip. “This was my fourth visit to Turkey in the last two years and with every visit, I’ve learnt and understood more about this growing powerhouse in world agriculture.”


The country intends to be amongst the top five agricultural producers by 2023: major products are milk (18.5m t in 2016) and cereals (35m t), while it’s also a big consumer of agricultural equipment: Turkey is Europe’s biggest tractor market and the world’s fourth-largest, behind the US, India and China.


“Although a relatively small group attended this trip, we were very pleased to welcome Nawfal Al Hadithi, our first Iraqi press trip participant, who was taking part following the Middle East Forum held the previous week in Istanbul.”


Other participants included the UK’s Martin Rickatson, and Alena Novichkova and Anna Nazarenko from Ukraine.


Tractor brand Hattat is second only to New Holland in Turkey, a position it has reached in just ten years of production. The company also exports to 60 countries, holds the licence to produce Valtra models in Turkey, and produces a number of components for other well-known names in the tractor and machinery sectors.


DLG has been organising trade fairs and exhibitions for the agricultural industry since 1885. Its portfolio has expanded beyond Germany to take in more than 30 shows across ten countries, including a new offshoot – Agritechnica Asia – which will be held in Bangkok, Thailand, in August 2018.


“IFAJ is in discussion with DLG about working more closely together on platforms for professional development, learning and networking,” says Adrian. “It’s particularly interesting to see how DLG is reaching out to areas of the world where IFAJ is currently underrepresented, such as the crucial global agricultural regions of Asia.


“Together, we’ll continue to look at opportunities not only for IFAJ members at DLG events, but also for IFAJ expansion, outreach and other programmes.”


IFAJ would like to thank DLG Fuarcilik for their generous hospitality in staging the trip and hosting IFAJ members in Turkey.

IFAJ members and their hosts at Hattat Tractor, Turkey (from L-R): Nawfal Al-Hadithi (Iraq), Martin Rickatson (UK), Alena Novichkova (Ukraine), Adrian Bell (UK), Duyşen Erdoğan (general manager, Hattat), Anna Nazarenko (Ukraine), Fatih Büyükahşi (communications manager, Hattat) and Onur Tunel (export sales, Hattat).