By Addy Rossi
When we talk about communication within IFAJ, we often think about our internal channels: our meetings, newsletters, and discussions. And that’s vital, because internal communication keeps IFAJ alive and connected.
But if we truly want to make a difference in how the world sees agriculture, we must also learn to communicate beyond our own walls.
Communicating about agriculture — its challenges, its people, its innovations — begins with communicating “who we are” as IFAJ.
We are 63 countries, five continents, countless realities and one shared purpose.
That gives our voice credibility, diversity, and power. But the truth is, the world doesn’t always know who we are or what we stand for.
Too often, others speak about agriculture without understanding it. That’s why IFAJ must step forward, not only to inform, but to represent, to explain, and to inspire.
Internal communication keeps us united. External communication gives us influence. Both are essential.
If we want to build bridges with society, we must show the value of agricultural journalism: that it defends truth, supports informed debate, and protects the public’s right to know where their food comes from, and the dignity of those who produce it.
That is why we’ve been working to strengthen our identity, to build new relationships with institutions and media, and to create content that speaks not only to journalists, but to citizens everywhere.
Our goal is for IFAJ to be recognized as a trusted, visible, and global voice, both within and beyond our own community.
And for that, we need you. Each delegate here is an ambassador of IFAJ. When you write, speak, attend events, or share stories from your country, you are shaping how the world perceives agricultural journalism.
Imagine what would happen if IFAJ became a name recognized by farmers, students, policymakers, and consumers alike. They would know that we are the ones telling the stories of sustainability, innovation, and resilience, stories that connect people and food, land and life.
That’s what communication can do: it turns identity into influence.
Dear friends, internal communication gives us strength. External communication gives us purpose. Together, they give us meaning.
Let’s keep sharing within our community, but let’s also open our voice to the world. Because communicating about agriculture begins with communicating who we are: a global family of storytellers, dedicated to truth and to the people who feed the planet.