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Behind the Scenes: the world of illicit trade – Webinar, 6 March, 2025

There is a saying that goes ‘imitation is the sincerest form of flattery’. However, counterfeit crop protection and seeds products are a critical threat to farmers, the environment and food security. That’s why the agricultural industry invests considerable resources, including leveraging the power of AI tools, while working closely with national and international law enforcement bodies to track down criminal networks and hold them accountable.

Join us undercover into the underground trade of counterfeit agricultural products and learn how Syngenta works with authorities globally to help dismantle one of the most lucrative organized crime networks in the world.

Speakers:

  • Laurent Giezendanner, Head of Global Corporate Security
  • Jeffrey P. Hardy, Director General of the Transnational Alliance to Combat Illicit Trade (TRACIT)

Key Highlights:

  • Exposing the harsh realities of illicit trade
  • Leveraging Artificial Intelligence (AI) in illicit trade detection
  • Exclusive insights into operations targeting counterfeiters

Join us for an hour full of insights — Register for the webinar here!

Date and time: March 6, 2025, 10 am GMT

This webinar will be recorded and uploaded to the IFAJ YouTube channel.

 

Meet our speakers.
Laurent Giezendanner, Head of Global Corporate Security

Based in Basel, Switzerland, Laurent Giezendanner leads a team of 25 security professionals in strategic locations. He focuses on criminal detection, deterrence, and response and safeguards Syngenta’s assets with advanced anti-crime strategies, including AI technologies.

With 25+ years of security experience, Laurent previously headed Corporate Security at Merck in Germany. He holds an MSc in Security Management from Loughborough University (UK) and is a certified Lean Six Sigma Green and Black Belt. Recently, he completed a professional education in No-Code AI and Machine Learning from MIT.

Jeffrey P. Hardy, Director General of the Transnational Alliance to Combat Illicit Trade (TRACIT)

Jeff Hardy is the Director-General of the Transnational Alliance to Combat Illicit Trade, where he manages a unique multi-sector business approach to mitigating illicit trade worldwide. Before joining TRACIT, he served as the Director of the International Chamber of Commerce’s Business Action to Stop Counterfeiting and Piracy (BASCAP), where he united the global business community to fight illicit trade in the forms of trademark counterfeiting and copyright piracy. From 2010-2017, he also served as Director of the ICC G20 CEO Advisory Group, where he coordinated international business priorities on the G20 policy agenda related to trade, investment and anti-corruption. Jeff has long been an advocate for open and fair trade, and to achieve these goals he mobilizes expertise from companies and business organizations. As President of IDA Consulting, Jeff has worked with dozens of international trade associations to help them more effectively navigate key policy arenas and gain from emerging legislative and regulatory regimes.

From 1985 to 1998, he worked for the U.S. Department of Energy, where he held positions as International Energy Economist and Director of the U.S. Clean Cities program. Jeffrey currently serves on the Advisory Committee for Combating Illicit Trade, a project of the Siracusa International Institute for Criminal Justice and Human Rights. He holds a Master of Public Administration and Policy from George Mason University, a Bachelor of Science in Economics from Illinois State University and an Honorary Degree for Energy Policy from the Oxford College of Petroleum Studies. In 1992, he was awarded the U.S. Secretary of Energy’s Silver Medal for his meritorious service during the Gulf War.

Mark your calendars!Watch out for the individual eAlerts and registration emails for each of the upcoming webinars: they’ll be landing in the inboxes of IFAJ email subscribers soon, and appearing on the usual social channels.

Tell us what you’d like to see. What’s trending for you? What other partners would you like to see in our programme? What subjects can we cover from a journalist’s or communicator’s point of view? Email IFAJ’s secretary general, Adrian Bell, with ideas, requests and suggestions: adrian.bell@agromavens.com

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