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Brett Worthington of Australia Wins IFAJ Star Prize for Digital Media

Brett Worthington of the Australian Broadcasting Corporation was honored with the 2020 Star Prize for Broadcast: Digital Media by the International Federation of Agricultural Journalists (IFAJ) in an online ceremony on June 26. Judges said Worthington’s “Popping Prosecco’s Bubble” was “a beautifully presented digital entry with great use of photography and graphics,” and “an excellent body of work.”

Steve Werblow, secretary-general of the IFAJ, added, “The digital media space is one of the most exciting outlets for agricultural journalists like Brett, who are finding new ways to tell important stories to their audiences. Brett’s story is not only meticulously reported and well-written, but it is a delight to navigate. It’s a world-class example of what a good reporter and designer can do with online tools.”

Danish journalist Morten Damsgaard of Maskinbladet received the Runner-Up award in IFAJ’s Digital Media contest for his “Når Præcisionlandsbrug Bliver Daglidag” (“When Precision Agriculture Becomes Daily Life”) story, which one judge noted was “well-presented with excellent use of dynamic video, text and photos.”

This year’s IFAJ Star Prize for Broadcast was judged by Prue Adams of ABC Landline in Australia; retired Canadian Broadcasting Corporation broadcaster Ian Petrie; and Ken Rundle, a retired BBC broadcaster in the UK. Entries from four continents were judged in the competition.