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Irish journalism award to encourage veg consumption

Some of the Irish schoolkids who participated in Incredible Edibles, which has won the country’s top agricultural journalism award. Encouragement of home growing of fruit and vegetables was part of the Incredible Edibles programme. Picture: Finbarr O’Rourke

A PROGRAMME to encourage consumption of fruit and vegetables has won the overall 2010 agricultural journalism award in Ireland.
The Agri Aware organisation’s Incredible Edibles programme ran in 79% of the country’s primary schools. It also won the targeted communications category of the biannual awards organised by the Guild of Agricultural Journalists, in association with AIB Bank.
About 90 entries were considered by a prestigious team of independent judges.
Analysis of the Glanbia demerger by Pat O’Keeffe and Liam O’Neill of the Irish Farmers Journal won the national print category.
“Higher Ground” by Peter Young and Paul McCarthy won the national broadcast category.
“WHY? Double Misery as John’s Herd is Wiped Out Again!” by Chris McCullough, Farm Week, won the local media category.
Shirley Busteed’s land price survey in the Irish Farmers Journal won the technical communications category award.
“Combine Harvesters” by Chris McCullough, Farm Week won the photographic award.
A special award for communications with the rural community was presented by AIB to veteran journalist Ray Ryan, who recently retired from the Irish Examiner.

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