Skyrocketing sugar prices stoke industry liberalization stakes
The story explained why sugar prices in the Philippines skyrocketed in recent months and what are the prospects moving forward that could spell the future of its domestic sugarcane industry. The target audience of the story were both the consuming public and businesses to enlighten them on what caused the unprecedented sugar prices that have impacted not just the big manufacturers but also the small food businesses, retailers, including lowly dirty ice cream vendors. The story was built on insights of various industry stakeholders from ice cream vendors, fruit shake sellers to sugarcane planters, policy makers and even Central bank authorities.