By Alberto Ruiz
The Asociación Mexicana de Periodistas y Directores de Medios Agripecuarios (AMEXMA) is organizing a press tour and hosting the 2023 winter meeting of the IFAJ Executive 23 to 27 February in Guadalajara, Jalisco, Mexico.
“It is a great joy and an honor to let you know through this medium the confirmation of great news for Jalisco,” says Andres Canales, president of the Mexican Guild.
In a joint and coordinated effort of the state government, through the secretaries of Rural Development and Tourism, after a successful presentation at the Annual Congress of the International Federation of Agricultural Journalists in Denmark last summer, Jalisco was designated for the 2023 winter Executive meeting of IFAJ, from 23 to 27 February.
The exclusive theme of the meeting will be the T-MEC (the free trade agreement among Canada, USA and Mexico) and the promotion of the agri-food sector of Jalisco. The event will deliver a great and powerful impact, combining both a close and broad perception of global agri-food activity and its local approaches.
The program will create the opportunity for an exchange of ideas and positions, in addition to making known to the world cultural aspects, agricultural and livestock production, gastronomy, tourism, commercial and economic developments and Jalisco’s other achievements, especially from recent years.
For specialized agri-food journalists, the event constitutes a turning point from Guadalajara and the entire Jalisco territory to jointly propose a renewed vision and commitments to quality information and content. The meeting offers a contribution to a better knowledge of production challenges in the complex context of the global food crisis.
Three Zones on Tour
Jalisco will receive journalists and media from around the world and will be able to show how the state works in the field and how it gains energy from competitive synergy in joint public-private action, production, added value, sustainable practices, innovation, quality and safety.
On the media tour, we will visit three different zones of Jalisco to see:
- Dairy production, beef, pork and poultry;
- Berry production, avocado packing and distribution and logistics center; and
- How Tequila, which is Jalisco’s globally recognized product, is produced.
“The appointment is in the second half of February 2023,” says Canales. “It is a milestone for specialized journalism, for agri-food activity, and for a state that adds leadership, on this occasion, when it comes to telling the history and present of food production opening an innovative construction for the future.
“From the Council for Agricultural and Agroindustrial Development of Jalisco and from the Mexican Association of Journalists and Directors of Agricultural Media (AMEXMA), we greatly appreciate the permanent support IFAJ which has had a very favorable impact on the election of the venue, and we renew our commitment of a joint task to guarantee the full success of this outstanding meeting, which will undoubtedly also be another success for Jalisco looking at the world,” he says.
Watch the IFAJ website—ifaj.org—for details on registration for the Jalisco program.