Members’ responses sought for research study about knowledge transfer in agricultural journalism and communication

by Owen Roberts, IFAJ vice-president

IFAJ executive members have been asked this week to engage their guilds in a survey about their role as what’s called “knowledge brokers” — those who help transfer information to farmers.

All IFAJ members are encouraged to participate in this survey, the first-ever of its kind.

You — and the IFAJ — will benefit from the wealth of information collected. This includes best practices your international colleagues have found to collect information, how to create engaging media and new ways media are disseminating information to their audiences.

This survey will also provide global insights into the role agricultural communicators and journalists play in migrating knowledge within the agricultural industry.

Don’t miss this unique opportunity to have your thoughts included in this study — expect an email shortly from your executive member explaining the survey and providing a link to participate.

Please contact me if you have any questions, owen(at)uoguelph.ca

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